OUR VALUES

PASSION.
PRECISION.
PRIDE.

That's what goes into every Allied product, from our customisable desktops, workstations, servers and laptops, to our monitors and accessories.

CREATE AS ONE.

The team at Allied have been at the forefront of the performance PC industry for a long time. You might even say that in building and establishing a couple of the world’s most recognisable custom gaming PC brands here in Australia, we’ve been here since the beginning.

There are few more demanding markets than PC gaming. Expectations on gaming PCs' quality, performance, longevity, and aesthetics, both from the technologies that utilise them and the customers that play on them, have never been higher.

We're so well-versed in understanding -- and so adept at exceeding -- those expectations, it's essentially hard-coded in our DNA. And we've deployed all that knowledge and experience in our home, office and corporate hardware range.

That's why you won't find any dark, bland, overpriced, underperforming hotboxes here, nor is there any proprietary hardware locking you into one model until the day it dies. Every Allied desktop, laptop, workstation and server is loaded with the absolute latest technology, all performing to its maximum potential, all on non-proprietary platforms, and all without exorbitant markup.

PREMIUM IN EVERY WAY, EXCEPT ONE.

We promise to deliver the best PC experience to anyone looking for it.

Premium performance? Check. You’ll get the best quality, best performing components, in a PC the equal of anyone, anywhere in the world.

Premium service? Check. Superior pre- and post-sales support, delivered by passionate professionals based here in Australia.

Premium prices? Nope. Our commitment to accessible pricing and automatically applied volume pricing means that whether you're after a single desktop for your home office, a handful of powerful workstations for your design studio, or a full deployment of desktops for a multi-site corporate fit-out, you'll always get the best possible deal.

DESIGNED TO PERFORM.
DESTINED TO IMPRESS.

Just because it’s fast, doesn’t mean it has to be ugly. Where beautiful design meets a need for speed? That’s the sweet spot.

When it comes to our desktop PCs, we’re all about getting that mix right. Every aspect that matters to you – performance, style, and value – is top of mind to us. Put it this way: we don’t create anything we wouldn’t buy ourselves.

TECH CHANGES. WHY CAN’T YOU?

One of the great things about the PC industry is that advances in technology always land here, first. But as it changes, what do you do with a processor or graphics card that’s been superseded? Your options have always been pretty limited. Until now.

Now, you can get paid to upgrade.

Whatever you’ve purchased from us, we’ll take back from you, and give you credit towards your upgrade. So you can buy an Allied PC secure in the knowledge that, when the time to upgrade comes, you’ll get back what you put in, and so will we.

TECH CHANGES. WHY CAN’T YOU?

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